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Support Your Local Santa - By Tim Barkley |
Three years ago, fire
ignited in a downtown building and destroyed two
buildings, damaging another. Fortunately, no one was
killed or injured. Mount Airy businesses and citizens
banded together to support those who lost businesses, jobs
and residences. Not every part of all of the relief effort
was supported by everyone – the disaster and our response
to it underscored our community spirit and the rifts
within it.
That's the spirit of a small
town. People give each other a hand up, help out and band
together – or just don't, for whatever reason. People are
people, and, to borrow an idea from Flannery O'Connor, small
towns give us a chance to exhibit the best and worst of
ourselves. There's nowhere to hide.
Our local businesses are
established and sustained by our patronage. Whether it's the
barber or the deli or the coffee shop or the butcher shop, the
business community that supports our community is in turn
supported by us.
Local businesses are
accountable and responsive to us – the people who choose the
products, hire the staff and set the policies are our
neighbors, their children go to school with ours, they drive
the same streets we do and jog past us on the sidewalk. If we
need a product or service, it's the local business that will
add it to their offerings if enough folks request it. If
employees are worked too hard, it's the local business owners
who answer directly to us. If business hours need to change,
it's the local business owner who most readily responds to our
request.
The people who hire our
teenagers, support our school fundraisers and sustain our
social and service clubs also run our local businesses. If
they or their businesses vanished tomorrow, our lives would be
impoverished and our community weakened.
Many folks have moved here
fairly recently from somewhere else to find a community in
which you'd like your kids to grow up, a quieter and more
peaceful lifestyle, a break from the ratrace. It will only
stay that way if you make a conscious decision to support the
community you've made your own.
If you live here, but shop
"down county," the shops and businesses that make our
community distinctive will wither and die. If you live here,
but have your car serviced and your hair styled and your nails
done in Baltimore, this town won't long be the flourishing
community that drew you here in the first place.
In making purchases this
holiday season, buy from your local merchants. Make a pledge
to log off the computer, take some time off from the daily
grind, and drive downtown, uptown, or to the next town and
support your friends – maybe friends you haven't even met yet
– who give our locale its distinctive flavor. The dollars you
spend at local businesses stay in the community and sustain
the local economy, buffering us from the forces of
macroeconomics and monopolies.
For every $100 you spend in a
local business, about $70 stays in the local community.
Contrast that with just over $40 left in the community when
you spend $100 in a national chain store, and nothing at all
when you spend money at the website of an online retailer. The
money that stays in the community supports the community,
making it thrive.
So browse through the shop
you've always driven past. Stop for a cup of coffee, a soda or
lunch, at the restaurant you've been promising yourself you'd
visit. Get to know the proprietor and the employees – maybe,
you already do. |